Bring It to Your Students

An entrepreneurship pathway for student creators.

Turn your idea into
real income.

For schools and organizationsBuilt for students who are already creating with technology.
i2i-hero-brand-board.png
i2i-hero-student-laptop.jpg
i2i-hero-sketch-notes.jpg
i2i-hero-student-present.jpg
i2i-hero-game-screen.png
i2i-hero-team-table.jpg
Bring It to Your Students

They built something. Now what?

A student might build a game. An app. A story. A brand. Something else entirely. The project doesn't have to end when it is finished. Imagination to Income™ gives students a way to explore what happens when their creation starts entering the real world.

Who is this for?What problem could it solve?Why would someone care?What makes it valuable?How would people find it?What could it cost?Could it generate income?
i2i-classroom-wide.jpg
Students working through their own projects during a build session.

The business thinking happens while they build.

A student might enter through a story program, a brand lab, a game studio or an app course, and leave with a story, a brand, a game or an app.

But what happens next? What if that project could solve a problem? What if someone else would want it? What would it take to become something people could actually use, support or buy?

Once the idea exists, we ask better questions.

Five parts of the experience, each built around a question a student can only answer about something they actually made.

Talk to us about the curriculum

Storybuilding a Business

Who is this actually for?

Students explore the story behind their project, who it could serve and what problem, desire or opportunity sits behind it.

Creating a Brand Identity

What is it called, and how does it sound?

Students develop the name, identity and voice that will represent what they've created.

Launching a Landing Page

Where does it live so people can find it?

Students create a digital home where their idea can meet the world.

Monetizing a Digital Product

What is it worth?

Students explore value, pricing, revenue and ways a digital creation could potentially generate income.

Growing a Content Ecosystem

What keeps it going after launch day?

Students think beyond the initial launch and explore content, audience, connection and continued growth.

i2i-student-project.jpg
A student's game build, three weeks before launch.

The project is the starting point.

We aren't asking students to invent a pretend company just to complete a business exercise. They start with something they actually made: a game, an app, a story, a brand.

Then they begin building the business thinking around it. The questions become more meaningful because they are connected to something they already created.

“I built this. And now I know what I could do with it.”

By the end, a student can look back at something that started as an idea and see how far it traveled, and know the thinking around it belongs to them.

i2i-student-portrait.jpg
Student portrait, caption to be confirmed.

There is a story behind it. There is a brand. There is a digital home. There is a business model to explore, a plan for reaching people, and something tangible they created themselves.

Entrepreneurship is bigger than starting a company.

It's learning how to see an opportunity, understand a problem, make decisions, communicate an idea, work with other people, take an idea from possibility to action and keep going when the first version doesn't work.

Those skills can matter whether a student eventually becomes an entrepreneur, joins a company, builds something independently or becomes a leader in their community.

Building something is only part of the picture.

When students begin thinking about income, pricing and the value of what they create, financial literacy naturally becomes part of the conversation.

Imagination to Income™ introduces financial thinking through the lens of entrepreneurship, while broader financial education can help students understand the many other parts of their financial lives.

Bring entrepreneurship into the technology your students already learn.

Imagination to Income™ gives schools and organizations a way to connect technology, creativity and entrepreneurship through projects students actually care about.

Bring It to Your Students
i2i-schools-meeting.jpg
Program planning session with school leadership.

For the educators guiding the work

You don't have to be a business expert to help students think entrepreneurially. The experience gives students a structured way to work through these questions while they build around a project of their own.

Want to see this in your child's school?

Ask your school or youth organization about bringing Imagination to Income™ to its students.

Questions

What is Imagination to Income™?

Imagination to Income™ is an entrepreneurship pathway for student creators. It helps students take something they've created and explore the business possibilities around it.

Do students need to start with a business idea?

No. The starting point is the student's own creative or technology project. The business questions grow from what they've already created.

Does it replace a technology program?

No. It runs alongside the creating. The business thinking happens while students build, not after they finish.

What skills does it develop?

Students have opportunities to practice creative thinking, communication, collaboration, problem-solving, decision-making, opportunity recognition, initiative and financial thinking.

How can our organization bring this to students?

Start a conversation about bringing Imagination to Income™ to your students.

They built the project. Now let's see where it can go.

Bring It to Your Students